Oscar joined Uber in 2012 to launch operations in Sydney, Uber's 12th city. Today, Uber is in more than 300 markets, and they're only just getting started. Prior to Uber, Oscar was establishing or consulting to startup ventures, focusing on sustainability based business models. At Uber, Oscar has been responsible for establishing the Australian market, as well as growing and training the marketing team in Australia and Asia, which is now Uber's largest market. Oscar is currently General Manager for New Zealand and oversees Wellington and Auckland operations.