Mike Cunnington

Deputy Commissioner, Information & Intelligence Services / Inland Revenue

Highly experienced change leader with a marketing background.  Held senior roles in both the UK and NZ. 


Responsible for Inland Revenue’s overall customer strategy; how IR understands and influences customer behaviour.  Brings together data analytics, knowledge management, digital, marketing, corporate communications and relationships, and customer insight.  Ensuring Inland Revenue’s transformation is truly customer centric.


Ensuring IR’s transformation is built around the customer, so that IR realises its goals of becoming an agile, customer centric and intelligence led organisation.

Previously Chief Marketing Officer for NZ's largest bank, with responsibility for all segments and full marketing mix from customer strategy to marketing communications. Led highly successful integration of ANZ and National Bank brands.


Enjoy leading and galvanising organisational change, working across businesses to create and drive high performing cross-functional teams and demonstrably deliver business objectives.  Extensive experience of building and utilising emerging data analytics and digital capabilities.

Broad based marketing experience across a range of sectors including grocery, automotive and financial services.