Julie Fedele

General Manager, Experience Design | Retail X Innovation Lab / BUPA

As a leader in the Sales & Growth team at Bupa Australia, Julie plays a critical role in ensuring that the customer’s voice is heard at the decision making table. She is responsible for the end to end experience design across the Retail channel and leading rapid experiments in the Retail X Innovation Lab. Julie has over 13 years experience in a variety of industries developing corporate strategies and consulting on large Transformation programs.  In 2013 she completed her MBA at AGSM and more recently a User Experience Design course through General Assembly.