Andrew Senduk

CEO / Moxy Indonesia


Starting his career in Finance as both management consultant (Deloitte) and sales trader (ING), he quickly realized that his passion is in creating new things and solving problems he personally experienced.

In 2009 Andrew traded the dealing room for his living room and started his first e-commerce venture. After spending months on finding a good sleeping pillow (and not finding one), he decided to create his own and sell it online. With no proper plan or experience this venture generated 40K USD in the first 24 hours and he fell in love with “selling stuff online”. During 2009-20013 Andrew built several businesses, ranging from a women’s fashion label that was recognized in both national & international fashion fairs, one of the fastest growing nutrition websites in the Netherlands and a social media printing service.

After selling his company in the Netherlands, he moved to his roots, Indonesia. In 2013 Andrew joined one of the fastest growing digital agencies in South East Asia as Country Managing Director. After restructuring and building the team he wanted to go back to his first love – ecommerce – and joined forces with Ardent Capital’s Whatsnew Group (Moxy) to build the Indonesian office.

Andrew is a pure communicator, builder and passionate about solving real problems. He is happily married to Melissa and father of Rocco and Zion.