The Recipe for Successful Innovation, by Suresh Sethi, Group President, Transaction Banking, YES BANK
Co-creation is the perfect recipe for creating innovation. Organisations partnering to bring about change have to put forward their best resources to innovate, leveraging mutual core competencies and their underlying common
attributes to create mutual advantages. This is best done with alliances in an industry different to yours. Other industries can reflect common opportunities and problems and provide solutions for the problem you are facing.