Australian Payments Plus (AP+) has announced it will integrate its digital identity solution ConnectID into online services provided by Endeavour Group brands, which includes some of Australia’s biggest alcoholic drinks retailers.

Endeavour Group brands include Dan Murphy’s, BWS, Jimmy Brings, and Shorty’s. The company, listed on the ASX, span off from Woolworths Group in 2021.

Embedding its digital identity solution, ConnectID, alongside capabilities from KYC software provider LAB Group, within Endeavour Group’s online services, would, AP+ said, help the retailer meet new identity verification requirements for same-day alcohol delivery, including compliance with upcoming changes to NSW Liquor Act.

The new laws require retailers who provide same-day liquor delivery services to electronically verify the identity of the purchaser at the point of purchase or account creation.

ConnectID, AP+ added, creates ‘digital trust’ between customers and businesses, enabling businesses to “seamlessly combine identity with payments transactions”.

Managing director of ConnectID, Andrew Black, welcomed the collaboration with Endeavour Group, which he said would help it meet legislative frameworks as well as benefit customers.

“ConnectID acts as an exchange between identity providers – organisations such as banks that securely hold identity data on behalf of their customers – and merchants or government departments and other relying parties such as the Endeavour Group and their brands that need to verify who they are dealing with or receive identity information that they can trust,” Black said.

“We have invested much time and effort to safely and securely reducing the need for the oversharing of data and providing consumers with the ability to reuse their Digital ID – giving the individual more confidence and control of their own data.”